Sponsoring an event or exhibiting your brand, products, and services at an expo is a great marketing tactic to connect with current and potential customers. Yet, the tasks involved are significant and countless. This will take a toll on your team, and their work may fall behind. Plus, you may not have been exposed to all the ins and outs for optimizing your sponsorship and getting the most out of it for the maximum impact.
This is where we come in and make sure your money is well spent and your ROI is as high as it can get. Having spent years on the other side (marketing sponsorships and expo booths), we know exactly how you can get the most out of your investment and the "biggest bang for your money".
Wearing the "other hat", here's what we will do for you:
- Negotiate better benefits and more free passes for your team and guests
- Reduce your fees as much as possible
- Manage payment terms and link to remittances to milestones
- Negotiate the best contract possible to protect your investment
- Make sure your contract has adequate exit clauses for various scenarios (cancelation of event, etc.)
- Ensure you are not exposed to any potential liabilities by auditing safety measures and compliance with laws and regulations
- Monitor the event host's marketing and promotion activities, and ensuring your brand is recognized as promised
- Ensure the benefits you are promised are fulfilled to their fullest extents (branding, etc.)
- Make sure your branding guidelines are properly observed and implemented
- Make sure the event's core messages remain in alignment with yours and cannot affect your brand adversely
- Provide you with all the production and technical support services you may need
- Be there with you on-site for the duration of the event in case any sudden needs arise that need to be dealt with
- Lobby with the host for speaking slots for your team members
There's so much more that goes into successful sponsorships and expos, and each case differs from the other. But it all can get quite overwhelming and time-consuming for your team. So why not let the professionals handle this for you so your team can attend to business as usual?