Whether you need to research the needs, wants, and demands of your market segments or understand your competitors' positioning vis-a-vis your brand, look no further. Our services include quantitative and qualitative market research techniques that cover the entire country.
Don't base critical marketing decisions on assumptions that may be outdated or misleading. Develop a thorough understanding of your target markets and audiences, and build your marketing strategy on sound research and analysis.
In essence, strategic marketing is an approach whereby you capitalize on one or more competitive advantages you either have, or we will build for you.
Having done your homework (research), you now are empowered to truly design your products and services so they offer unique selling propositions (UPS's) that will truly set you apart from the pack (your competitors).
Based on all of the above and then some more, we will build your extended marketing mix, segmentation strategy, and key messages in an approach that places your brand ahead of your competitors' now and in the future.
As great as strategies are, they primarily provide you with roadmap for getting to where you want your brand to get at. They won't tell you exactly how you will get there.
And this is exactly where the rich arsenal of marketing tactics that we will build for you - entirely based on your marketing strategy of course - will do for you.
Our tactical marketing plans include about every channel there is; social media, direct marketing, relations marketing, events, expositions, PR, ATL and BTL advertising, digital, web marketing, SEO, CRM marketing, you name and you'll find it in your marketing plan, with all pieces falling perfectly into place and relating your key messages to the market segments and target audiences you need to reach.
B2B ReLations Marketing
Empowering businesses to acquire new clients, maximize their revenue, and optimize their profits is at the heart of all we do.
Our CRM Consulting Division (Pinnacle CRM Consulting) provides your organization with a set of very effective technologies, and the strategies, tactics, and know-how and training to use them effectively to their fullest extent.
And at the center of all we do and advise you with lies a CRM; your customer (or contacts) relations management solution. Because the quality of your relationship with your customers is essentially what matters the most, right?