You can offer your tenants so much more than a piece of real estate ...
Tenants, whether residential or commercial, expect more than plain spaces that they can simply rent out. They expect service. They expect an experience they can and will enjoy. In short, the expect a whole lot more than what most of your competitors offer them.
And this is where you come in and capture tenants. Why? Because you offer them everything your competitors aren't. In your properties, they are part of something vibrant and special because you provide them with communities and experiences to which they can relate, and where they feel they belong.
Why and how? Read on to learn more about the tools at your disposal that will your tenants never want to leave again ...
A CRM - THE CORE OF YOUR PROPERTY MANAGEMENT ECO-SYSTEM …
- It all starts with a CRM solution that is re-configured and built around your particular properties' needs. Within the CRM, you will have separate - but fully linked - sub-systems (databases) for literally any information you need to keep track of about your property and tenants.
- A CRM that is expanded and empowered with tens of other business applications, all seamlessly integrated and talking to each other so data is entered only once and then reflected across all other systems (i.e. outstanding rent payments propagated from your accounting solution into a tentant’s record so the next time you’re on the phone with him/her you can ask about when that payment might be made.)
- Have more than one property to manage? No problem at all. You can keep track of all properties separately and collectively. Your CRM will help you analyze the performance of each property (or zones), and support you in deciding when, how, and where to re-deploy resources to make sure everything runs smoothly.
In addition to what we already described, your CRM will contain tons of vital data about your tenants, sub-properties (i.e. individual apartments, offices, etc.) maintenance equipment, contractors, vendors, service providers, and fundamentally every piece of information you will need to keep track of.
Manage maintenance requirements (and also expansions and improvements) with a comprehensive project management tool. This is also where you will bring your contractors, vendors, and service providers on board to make sure all are on the same page and get the job done as swiftly, painless, and cost-efficient as possible.
A fully fledged accounting solution that not only offers literally any financial management function you could possible wish for, but synchronizes data back and forth with the CRM, your maintenance projects, and all other systems in order to provide you with a full, clear, and live overview of how your various properties are performing.
Sign rent contracts and practically any form of agreement digitally with this tool that keeps track of all the relevant data such as date, time, IP address, etc. Templates are fully customizable, can be reviewed and completed by both parties, and are processed entirely online.
Not many things are more important than happy tenants! If they feel well-taken care of, safe, and enjoy the community life, then your contracts will renew each year without any haggling. But to find out exactly how happy your tenants are, you will need to conduct periodic research, right?
This is where you create, dispatch, and monitor the performance of mass emails, follow-up campaigns, and trigger-based activities. And this is where you reach out beyond your current tenants; this is where you target ex-tenants, people who visited and viewed your properties, etc.
With this tool, you can convert your static website into a dynamic portal that truly shows the world how beautiful and attractive your properties are. In addition, your site incorporates ample opportunities to interact with your sales team such as downloading brochures, scheduling appointments, booking tours, or at least getting on your mailing list to remain in the know.
Can you think of a better time to start a dialogue than with someone who has been on your website for several minutes browsing properties? This tool alerts you each time someone lands on your website, and traces their footprint in real-time mode. Most importantly, you can start a chat with them and engage them on a one-on-one level. Of course, they also have the option to start the chat with you.
An incredibly efficient tool to collect data and information through forms that grow or shrink by hiding or showing questions based on previous answers. It'll be a great tool your tenants can use to file requests for various maintenance tasks, and keep track of how their requests are progressing so they won't mistakenly think that their requests are running late or even haven't begun yet.
THERE’s A LOT MORE TO IT THAN MEETS THE EYE …
Try it out yourself! Click the button below to request your 30-day risk-free trial account. No credit required, and you will get an email toward the end of your trial period to alert you that time is about up and that you should get a subscription!