Don't base critical marketing decision on assumptions that may be outdated or misleading. Whether you need to research the needs, wants, and demands of your market segments or understand your competitors' positioning vis-a-vis your brand, look no further. Our services include quantitative and qualitative market research techniques and cover the entire Kingdom.
Pinnacle deploys an arsenal of online and offline research tactics (in most cases a combination of both) to attain sample sizes that adequately represent the targeted population. All the research programs we conduct meet our minimum compliance requirement of a 95% confidence level at a 5% error margin, and in some scenarios even exceed those if necessary.