Conferences and forums have a way of costing quite a bit, especially when they have a regional or global outreach. Although only a few of the events we work on do not aim at making a profit, no organization can afford to create a "black hole." At the very least, your event needs to carry its own weight and break even, right? But then again, we've seen quite a few events that made a very handsome profit as well. So it's all really up to you.
And as we sign up more and more sponsors, we keep meticulous track of the benefits you promised them, ensuring you are in compliance at all time. This will not only make your sponsors enjoy their experience with your brand, but significantly facilitate future sponsorships and partnerships.
To give you a glimpse of what goes into successful sponsorship recruitment, check out this summary list:
- Compile a list of targeted sponsors with primary and secondary contacts
- Design various sponsorship packages and benefits
- Prepare an attractive sponsorship packet that clearly demonstrates the benefits of sponsoring your event
- Launch a drip campaign to move prospects through a proven sales funnel
- Work with interested respondents on a case-by-case basis to close the deal
- Document why prospects are lost
- Provide prospects in the final stages with a proposal that comes right out of their record in our CRM system
- Negotiate final benefits and prices
- Prepare, share, and digitally sign sponsorship contracts
- Issue invoices and collect payments
- Monitor your compliance with benefits promised
- Send personalized thank-you notes once the event concludes
