Strategic Marketing

In essence, strategic marketing is an approach whereby you capitalize on one or more competitive advantages you either have, or we will generate for you. Based on those, we will then build your extended marketing mix, segmentation strategy, and key messages in an approach that places your brand ahead of your competitors' now and in the future.


A marketing strategy is a long-term approach and method of focusing an organization's marketing energies and resources on a specific set of competitive advantages. This approach will lead to an increase in brand equity and recognition, sales, and ultimately dominance of one or more targeted market niches. In short, you need to know precisely where you are heading before you set sail!


Pinnacle's marketing strategies are always built on the solid foundation of adequate research and analysis. We utilize an adequate mix of desk, quantitative, and qualitative research so our plans reflect market trends, and the aspirations and values of your target markets, segments, and audiences. Competitive analyses are of course always included to assess how your customers perceive your brand versus its competitors.


When most people think of Marketing, they are in most cases thinking of Promotions. Well, that's only one of the Marketing Mix's Ps. Our strategic marketing plans incorporate the critical elements of Product, Price, Place, Promotions, People, Processes, and Physical Appearance. With those, your brand has an Extended Marketing Mix that is comprehensive, fully integrated, and relays your core values to customers at all touch-points.


By deploying a marketing strategy that has been designed by Pinnacle, you ensure that all your tactical communication activities are right on target and generate the results you expect. You get to know exactly whom you are targeting and with what key messages, and will avoid a common pitfall many brands make; communicating ad-hoc messages that are neither appealing nor targeted. That, and the fact that all your tactics are now focused and serve one or more specific strategic objectives.