
Course Brief
Curriculum
Chapter 1: Welcome & Getting Started
Chapter 2: Navigating and Setting Up Your CRM
Lesson 2.1: Zoho CRM Interface Tour
Lesson 2.2: Setting Up Your Personal and the Company Profiles
Lesson 2.3: Adding and Managing Users
Chapter 3: Understanding CRM Structure
Lesson 3.1: CRM Data Model Explained
Lesson 3.2: Customizing Modules and Fields
Chapter 4: Capturing & Importing Leads
Lesson 4.1: Adding Leads Manually or via Import
Lesson 4.2: Capturing Leads Through Web Forms and Campaigns
Lesson 4.3: Lead Scoring and Assignment Rules
Chapter 5: Automating Workflows
Lesson 5.1: Setting Up Workflow Rules
Lesson 5.2: Email Templates and Auto-Responses
Lesson 5.3: Blueprints – Enforcing a Consistent Sales Process
Chapter 6: Managing Your Sales Pipeline
Lesson 6.1: Understanding the Deals Module
Lesson 6.2: Creating and Managing Sales Pipelines
Lesson 6.3: Using Views, Filters, and Kanban Boards
Lesson 6.4: Forecasting Revenue with the Pipeline
Lesson 6.5: Maintaining a Healthy Pipeline
Chapter 7: Managing Your Day with Zoho CRM
Lesson 7.1: Understanding Activities and Task Management
Lesson 7.2: Using the Calendar and Daily Planner Effectively
Lesson 7.3: Creating and Managing Follow-Up Sequences and Reminders
Chapter 8: Reports & Dashboards
Lesson 8.1: Understanding CRM Reports
Lesson 8.2: Building Dashboards for Insightful Decision-Making
Lesson 8.3: Using Reports to Monitor Team and Sales Performance
Lesson 8.4: Forecasting Sales and Tracking Goals
Lesson 8.5: Exporting, Scheduling, and Sharing Reports and Dashboards
Chapter 9: Advanced Features (Optional Other Zoho Solutions)
Lesson 9.1: Zoho Social
Lesson 9.2: Zoho SalesIQ
Lesson 9.3: Zoho Forms
Lesson 9.4: Zoho Campaigns
Lesson 9.5: Zoho Marketing Automation
Lesson 9.6: Zoho Books & Subscriptions
Lesson 9.7: Zoho Projects
Lesson 9.8: Zoho Flow Integrations
Lesson 9.9: Using Zoho Analytics
Chapter 10: Security & Data Management
Lesson 10.1: Backups and Restores
Chapter 11: Final Setup Checklist and Support
Lesson 11.1: Final CRM Setup Checklist
Lesson 11.2: Contacting Pinnacle Support
Lesson 11.3: Zoho Help Resources
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