
Course Brief
Curriculum
Chapter 1: Introduction to Zoho Social
Lesson 1.1: What is Zoho Social and How It Works
Lesson 1.2: Understanding Social Media Management and Its Benefits
Lesson 1.3: Navigating the Zoho Social Dashboard
Chapter 2: Setting Up Your Zoho Social Account
Lesson 2.1: Creating Your Zoho Social Account
Lesson 2.2: Connecting Social Media Channels
Lesson 2.3: Adding Team Members and Assigning Roles
Chapter 3: Publishing and Scheduling Content
Lesson 3.1: Creating and Publishing Posts in Zoho Social
Lesson 3.2: Using the Publishing Calendar
Lesson 3.3: Setting Up SmartQ for Optimal Posting Times
Lesson 3.4: Creating and Managing Content Queues
Lesson 3.5: Using the Bulk Scheduler
Chapter 4: Monitoring and Listening
Lesson 4.1: Setting Up Social Listening Streams
Lesson 4.2: Responding to Mentions and Messages
Lesson 4.3: Tracking Hashtag Performance
Lesson 4.4: Monitoring Competitors and Industry Trends
Chapter 5: Engaging Your Audience
Lesson 5.1: Understanding Engagement in Zoho Social
Lesson 5.2: Responding to Comments and Messages Effectively
Lesson 5.3: Creating Content that Encourages Engagement
Lesson 5.4: Running Social Media Contests and Giveaways
Lesson 5.5: Building Relationships with Influencers
Chapter 6: Publishing and Scheduling Content
Lesson 6.1: Introduction to Publishing in Zoho Social
Lesson 6.2: Creating and Scheduling a Post
Lesson 6.3: Using the Content Calendar
Lesson 6.4: Managing Drafts and Queued Content
Lesson 6.5: Best Practices for a Consistent Publishing Strategy
Chapter 7: Monitoring and Listening
Lesson 7.1: Introduction to Social Listening in Zoho Social
Lesson 7.2: Setting Up Keyword and Hashtag Tracking
Lesson 7.3: Monitoring Brand Mentions Across Platforms
Lesson 7.4: Tracking Reviews and Ratings
Lesson 7.5: Best Practices for Social Listening and Monitoring
Chapter 8: Reporting and Analytics
Lesson 8.1: Introduction to Reporting and Analytics in Zoho Social
Lesson 8.3: Creating Custom Reports
Lesson 8.4: Scheduling and Automating Reports
Lesson 8.5: Interpreting Social Media Analytics Data
Lesson 8.6: Creating Performance Comparison Reports
Lesson 8.7: Sharing Insights with Stakeholders
Chapter 9: Integrations and Advanced Features
Lesson 9.1: Integrating Zoho Social with Zoho CRM
Lesson 9.2: Connecting Zoho Social with Zoho Desk
Lesson 9.3: Integrating with Zoho Campaigns
Lesson 9.4: Using Zoho Social with Zoho Analytics
Lesson 9.5: Third-Party Integrations and Tools
Lesson 9.6: Advanced Publishing Features
Lesson 9.7: Automating Workflows with Zoho Flow
Lesson 9.8: Using Roles and Permissions for Team Collaboration
Lesson 9.9: Social Media Compliance and Security
Chapter 10: Security and Data Management
Lesson 10.1: Understanding Zoho Social Security Settings
Lesson 10.2: Setting Up Two-Factor Authentication (2FA)
Lesson 10.3: Managing User Access and Permissions
Lesson 10.4: Data Backup and Retention Policies
Lesson 10.5: Privacy Settings and Compliance Controls
Lesson 10.6: Monitoring and Auditing Account Activity
Lesson 10.7: Handling Security Incidents
Chapter 11: Final Setup Checklist and Support
Lesson 11.1: Final Setup Checklist
Lesson 11.2: Getting Support from Zoho and Pinnacle
Lesson 11.3: Continuing Education and Best Practices
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