Zoho Backstage

Deliver Professional Events with Power, Precision, and Simplicity

What is Zoho Backstage?

Zoho Backstage is an all-in-one event management platform that helps businesses and organizations plan, promote, execute, and analyze professional events, both in-person and virtual. Designed for scalability and customization, it gives you everything you need to manage conferences, summits, webinars, product launches, and training sessions from a single, user-friendly interface.

From designing branded event websites to setting up multi-track agendas, managing speakers, and processing ticket sales, Zoho Backstage simplifies every step of the event lifecycle. Whether your event is a small team gathering or a large hybrid summit, the platform adapts to your goals and audience expectations.

Zoho Backstage supports virtual, in-person, and hybrid formats, offering seamless attendee experiences through web and mobile apps. You can integrate live polls, Q&A sessions, feedback forms, and sponsor promotions, ensuring high engagement and measurable impact. As part of the Zoho ecosystem, it connects easily with Zoho CRM, Campaigns, Meeting, SalesIQ, and more, making it a powerful tool in your customer engagement and lead generation strategy.

What makes it such a great Solution?

Zoho Backstage gives you total control over your event from planning to post-event analytics. With customizable tools and built-in automation, you can focus on delivering value while the platform handles logistics and scalability without the need for technical expertise.

How does it empower my Business?

Events are more than just gatherings. They are strategic business tools. Zoho Backstage empowers your organization to host impactful events that generate leads, strengthen relationships, and promote your brand consistently. You can create highly customized, branded event experiences that reflect your organization’s identity and values.

By managing your entire event workflow in one place, your team becomes more efficient and aligned. You reduce manual tasks, increase attendee engagement, and make data-driven decisions using real-time reports. Whether you’re targeting customers, partners, or internal teams, Backstage lets you scale your event strategy without compromising on quality or consistency.

It also positions your brand as professional and tech-savvy. With tools to manage speakers, sessions, check-ins, polls, sponsors, and post-event feedback, Zoho Backstage helps you deliver a seamless experience that attendees will remember and return to.

What are the Modules that are included?

Event Website Builder
Agenda and Session Management
Speaker and Sponsor Management
Ticketing and Registration
Attendee Engagement Tools
Email Communication
Mobile App for Attendees
Live Polls, Announcements, and Feedback
QR Code Check-In
Analytics and Post-Event Reports
Virtual and Hybrid Event Support
Integration and Automation Tools

What are the main Features and Functions?

Create branded websites with drag-and-drop tools
Configure multi-track agendas and session formats
Sell tickets and manage registration
Engage attendees with live Q&A, polls, and feedback
Generate customized badges and QR check-in codes
Run hybrid and virtual events with video streaming integrations
Sync data with Zoho CRM and other Zoho apps
Track real-time performance and post-event metrics

What are some of the Typical User Cases?

Zoho Backstage is widely used by businesses, associations, educational institutions, and consultants to run professional events across different formats. It is ideal for organizing:

Product launches with a global audience
Industry conferences and thought-leadership summits
Internal town halls and corporate kick-offs
Virtual training programs and workshops
Networking meetups and client appreciation events
Educational webinars and knowledge-sharing sessions

Its flexibility also makes it suitable for marketing teams seeking lead generation, HR departments planning internal engagements, or training providers managing multiple sessions. Whether online or in-person, Zoho Backstage delivers consistent, professional experiences tailored to your brand.

Does it integrate with other Zoho Solutions?

Yes, Zoho Backstage integrates seamlessly with other Zoho products including Zoho CRM, Campaigns, Meeting, SalesIQ, WorkDrive, Flow, and Analytics. These integrations help automate workflows, improve attendee targeting, and give you a unified view of your event’s business impact.

Practical Example of Integration

A marketing team is planning a lead-generation webinar using Zoho Backstage. They connect their registration form to Zoho CRM so each registrant is instantly added as a new lead. Simultaneously, they sync with Zoho Campaigns to send automated reminders and use Zoho SalesIQ to track visitor behavior on the event page.

After the event, Zoho Backstage pushes attendee engagement data into Zoho CRM such as session attendance, poll responses, and feedback scores. The sales team uses this data to prioritize follow-up actions. Meanwhile, the marketing team analyzes attendance patterns and content engagement using Zoho Analytics to improve future campaigns.

Pricing and Scalability

Zoho Backstage offers several pricing tiers based on the number of events and attendees you plan to host. Whether you’re running occasional webinars or managing a large event portfolio, you can scale your usage according to your goals and budget.

👉 See Zoho Backstage pricing plans here

Get a Free Trial Subscription. No Commitments, Just Results!

Start hosting your first event with Zoho Backstage today at no cost. No credit card is required, and you’ll get access to essential features that allow you to build an event website, schedule sessions, add speakers, and invite attendees.

It’s the perfect way to explore how Backstage can support your event goals with no risk and full support from Pinnacle’s onboarding team.

Free Onboarding Courses to Help You Succeed from Day One

To help you get started quickly, we provide a complete self-paced onboarding course for Zoho Backstage. You’ll learn everything from setting up your first event to managing attendees, engaging your audience, and analyzing post-event performance.

Our expert-designed training enables you to fully unlock the potential of Zoho Backstage without requiring any technical background.

Legal Notice

“Zoho” and all Zoho product names and logos are trademarks of Zoho Corporation Pvt. Ltd. At Pinnacle Business & Marketing Consulting, LLC, we proudly offer expert consulting, implementation, and training services for Zoho solutions. As an authorized Zoho Partner since 2020, we bring hands-on experience and deep product knowledge to help you get the most out of your Zoho subscription. While we are not owned or operated by Zoho Corporation, our services are designed to align with Zoho’s best practices and empower your business to grow.

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