Blog

Zoho Projects is more than task tracking. Learn how to master its features—planning, collaboration, automation, and time tracking—to boost team productivity and streamline your project delivery from start to finish.

Zoho Survey is more than a form builder—it’s a powerful tool for collecting and acting on customer feedback. Learn how to design effective surveys, integrate with other Zoho apps, and turn responses into business growth.

WhatsApp is personal—don’t abuse it with unsolicited marketing. Messaging users without consent is intrusive, annoying, and potentially illegal. Only use WhatsApp when users willingly opt in, and always give them an easy way to opt out.

Track every call, email, meeting, and chat with Zoho CRM. Build trust, close more deals, and never lose sight of your client conversations again. Full interaction history at your fingertips, automated, organized, and actionable.

Master Zoho Forms by designing smart forms, automating workflows, integrating with CRM and other apps, and analyzing your data for strategic insights. Turn every submission into action.

Integrating marketing with business development helps build brand recognition, reduce the sales cycle, revive lost leads, and encourage repeat business and referrals. Combining both functions ensures your brand stays top-of-mind and competitive.

A healthy business relationship works both ways. Here’s what you should reasonably expect from your clients — from trust and transparency to timely payments and shared success. Because great work starts with great partnerships.

Non-profits can’t survive on donor funding and dues alone. Diversifying income through events, services, and productization is key to long-term sustainability and growth—turning them from charity-driven to mission-led enterprises with real staying power.

Too many businesses skip market research or rely on outdated data. But in a fast-changing world, that’s like walking blindfolded. This article explores why updated, ongoing research is critical to marketing success—and how it’s more affordable than ever.

E-mail marketing remains powerful when done right. Focus on personalization, segmentation, clean design, and respectful communication to stand out in inboxes and build real connections that drive results.