A well-structured social media calendar defines roles, posting cadence, and approval workflows. Learn how to organize your team, plan strategically, and manage everything efficiently using Zoho Social.
Blog categorized as Marketing Strategies
Designing email journeys for welcome, nurture, and re-engagement builds trust and drives results. With Zoho Campaigns, you can automate and personalize these journeys to turn subscribers into long-term clients.
Topic clusters and internal linking strengthen SEO by creating structured, authoritative content. They improve rankings, user experience, and engagement while aligning perfectly with business development goals.
Finish the year strong with a Q4 marketing plan. Set clear objectives, optimize your budget, and use the right channels to maximize ROI. Discover how Zoho tools can support your strategy.
A/B testing helps you optimize landing pages by testing different versions and learning what resonates most with your audience. With tools like Zoho PageSense, you can improve conversions, gain insights, and grow smarter.
Pop-ups and polls can increase conversions, reduce bounce rates, and give you valuable audience insights. When used strategically with tools like Zoho SalesIQ, PageSense, and Survey, they turn website visitors into engaged leads.
Affiliate marketing builds reach through trusted partners and performance-based rewards. Learn how to launch a structured program using Zoho tools to manage affiliates, track success, and grow your business with less risk.
Direct marketing drives immediate action, while relations marketing builds long-term loyalty. Using both ensures quick wins and lasting customer value, making them essential partners in any business strategy.
AI is changing how search engines rank content. But some SEO fundamentals still matter. This article explores what has changed, what still works, and how to adapt your SEO strategy in the age of AI.
Not all businesses need to spend on ads. Learn when paid advertising makes sense, and when it doesn’t. Understand the strategy, risk, and ROI behind your ad budget
