Blog tagged as Sales and Marketing Alignment

Not all businesses need to spend on ads. Learn when paid advertising makes sense, and when it doesn’t. Understand the strategy, risk, and ROI behind your ad budget

B2B and B2C marketing aren’t just different acronyms. They’re completely different worlds. Learn how they diverge in buyer behavior, sales cycles, messaging, and channels so you can tailor your strategy for maximum impact.

Zoho Survey is more than a form builder—it’s a powerful tool for collecting and acting on customer feedback. Learn how to design effective surveys, integrate with other Zoho apps, and turn responses into business growth.

Integrating marketing with business development helps build brand recognition, reduce the sales cycle, revive lost leads, and encourage repeat business and referrals. Combining both functions ensures your brand stays top-of-mind and competitive.