Blog tagged as Brand Positioning

Planning a corporate event takes longer than most expect. From setting objectives to post-event follow-up, the process can span 2 to 6 months. Starting early ensures better quality, lower costs, and a smoother experience for everyone involved.

Integrating sustainability into business development builds resilience, opens new markets, and strengthens brand trust. Companies that embed it in strategy gain long-term growth, innovation, and competitive advantage.

Zoho Survey is more than a form builder—it’s a powerful tool for collecting and acting on customer feedback. Learn how to design effective surveys, integrate with other Zoho apps, and turn responses into business growth.

Ethical marketing means being honest, respecting consent, staying transparent, and avoiding manipulative tactics. Overdeliver instead of overpromise. The result? Long-term trust, loyalty, and success that lasts beyond the next sale.

Word of mouth marketing is the most powerful tool in today’s connected world. By listening, engaging, and responding authentically, brands can turn customers and media into advocates—boosting trust, recall, and business growth without relying on paid ads.

Don’t slash prices—build value. In tough economies, smart brands stand out by offering better service, stronger guarantees, and bundled benefits. It’s not about being cheaper—it’s about being better.

Guerrilla marketing uses creativity over budget to create memorable, sharable brand moments. It’s bold, unexpected, and still highly relevant for businesses looking to stand out and spark engagement—even in B2B.

Is your website outdated? Modern sites must be fast, mobile-friendly, visually engaging, and conversion-focused. Keep content minimal, design clean, and update regularly. Your website is your digital HQ—make it work hard for your business.

Effective promotion drives the success of corporate events. By targeting the right audience, using smart channels, and creating compelling content, you can boost attendance, build excitement, and make your event stand out.