Blog tagged as Customer Lifetime Value

Boost customer lifetime value with smart upselling and cross-selling techniques. Learn how to increase revenue, personalize offers, and use Zoho tools to turn one-time buyers into long-term loyal customers.

Direct marketing drives immediate action, while relations marketing builds long-term loyalty. Using both ensures quick wins and lasting customer value, making them essential partners in any business strategy.

Acquiring a new customer is an investment that must yield returns. Some leads aren’t worth pursuing, and some customers cost more than they bring in. Smart businesses must know when to say no—and when to double down.

Acquiring a customer is expensive—and rarely profitable from the first sale. That’s why quality customer care is essential. It builds trust, strengthens loyalty, and ensures your investment pays off long-term. Focus on care, and customers become advocates.