Blog tagged as Brand Reputation

SELLING SMARTER, NOT HARDER: HOW UPSELLING AND CROSS-SELLING ELEVATE YOUR BUSINESS
Boost customer lifetime value with smart upselling and cross-selling techniques. Learn how to increase revenue, personalize offers, and use Zoho tools to turn one-time buyers into long-term loyal customers.
24.08.25 05:00 AM
CORPORATE EVENTS: WHY YOU NEED TO START PLANNING MUCH EARLIER THAN YOU THINK
Planning a corporate event takes longer than most expect. From setting objectives to post-event follow-up, the process can span 2 to 6 months. Starting early ensures better quality, lower costs, and a smoother experience for everyone involved.
14.08.25 05:00 AM
DIRECT AND RELATIONS MARKETING: HOW TO USE BOTH FOR LASTING BUSINESS GROWTH
Direct marketing drives immediate action, while relations marketing builds long-term loyalty. Using both ensures quick wins and lasting customer value, making them essential partners in any business strategy.
12.08.25 06:33 AM
EMBEDDING SUSTAINABILITY INTO BUSINESS DEVELOPMENT STRATEGIES
Integrating sustainability into business development builds resilience, opens new markets, and strengthens brand trust. Companies that embed it in strategy gain long-term growth, innovation, and competitive advantage.
10.08.25 09:59 AM
HOW TO LEVERAGE E-MAIL FOR EFFECTIVE MARKETING
E-mail marketing remains powerful when done right. Focus on personalization, segmentation, clean design, and respectful communication to stand out in inboxes and build real connections that drive results.
07.07.25 01:08 PM
THE PERILS OF USING WHATSAPP FOR UNSOLICITED MARKETING
Using WhatsApp for unsolicited marketing is intrusive, unprofessional, and risks damaging your brand. Respect privacy, avoid spam, and use smarter channels like email marketing, social media ads, and content marketing to build trust and grow your business.
30.06.25 04:58 PM
THE MORALITY OF MARKETING: WINNING WITHOUT DECEPTION
Ethical marketing means being honest, respecting consent, staying transparent, and avoiding manipulative tactics. Overdeliver instead of overpromise. The result? Long-term trust, loyalty, and success that lasts beyond the next sale.
28.06.25 07:48 PM
THE POWER OF WORD OF MOUTH MARKETING
Word of mouth marketing is the most powerful tool in today’s connected world. By listening, engaging, and responding authentically, brands can turn customers and media into advocates—boosting trust, recall, and business growth without relying on paid ads.
28.06.25 10:22 AM
WHY IVRS AND CHATBOTS ARE KILLING YOUR BUSINESS
Automating customer support may seem smart, but it’s driving customers away. People want people, not machines. Invest in real, trained service reps—they build trust, convert better, and create lasting relationships that bots never will.
23.06.25 02:48 PM

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