Blog tagged as Startup

Using WhatsApp for unsolicited marketing is intrusive, unprofessional, and risks damaging your brand. Respect privacy, avoid spam, and use smarter channels like email marketing, social media ads, and content marketing to build trust and grow your business.

Ethical marketing means being honest, respecting consent, staying transparent, and avoiding manipulative tactics. Overdeliver instead of overpromise. The result? Long-term trust, loyalty, and success that lasts beyond the next sale.

Acquiring a new customer is an investment that must yield returns. Some leads aren’t worth pursuing, and some customers cost more than they bring in. Smart businesses must know when to say no—and when to double down.

Guerrilla marketing uses creativity over budget to create memorable, sharable brand moments. It’s bold, unexpected, and still highly relevant for businesses looking to stand out and spark engagement—even in B2B.

Being an entrepreneur means never stopping. From marketing and business development to improving products and scouting talent, your work is never done. Keep evolving, stay ahead, and lead your business by example—daily.