Blog tagged as Client Relationships

Boost customer lifetime value with smart upselling and cross-selling techniques. Learn how to increase revenue, personalize offers, and use Zoho tools to turn one-time buyers into long-term loyal customers.

Affiliate marketing builds reach through trusted partners and performance-based rewards. Learn how to launch a structured program using Zoho tools to manage affiliates, track success, and grow your business with less risk.

Great follow-ups close deals. Learn how to master timing, craft meaningful messages, and use Zoho tools like CRM, Campaigns, and SalesIQ to build trust and win more business.

B2B and B2C marketing aren’t just different acronyms. They’re completely different worlds. Learn how they diverge in buyer behavior, sales cycles, messaging, and channels so you can tailor your strategy for maximum impact.

Discover how combining Zoho CRM, Social, SalesIQ, Campaigns, Books, and Subscriptions can power a full sales and customer lifecycle. From lead generation to recurring revenue and customer satisfaction, all in one seamless ecosystem.

Zoho One helps business associations grow by streamlining membership management, automating onboarding, simplifying event planning, and powering targeted communication, all in one connected platform.

Integrating marketing with business development helps build brand recognition, reduce the sales cycle, revive lost leads, and encourage repeat business and referrals. Combining both functions ensures your brand stays top-of-mind and competitive.

A healthy business relationship works both ways. Here’s what you should reasonably expect from your clients — from trust and transparency to timely payments and shared success. Because great work starts with great partnerships.

Word of mouth marketing is the most powerful tool in today’s connected world. By listening, engaging, and responding authentically, brands can turn customers and media into advocates—boosting trust, recall, and business growth without relying on paid ads.

Acquiring a new customer is an investment that must yield returns. Some leads aren’t worth pursuing, and some customers cost more than they bring in. Smart businesses must know when to say no—and when to double down.