Blog tagged as 80/20 Rule

Boost customer lifetime value with smart upselling and cross-selling techniques. Learn how to increase revenue, personalize offers, and use Zoho tools to turn one-time buyers into long-term loyal customers.

Business developers often give away too much free advice in the sales process, risking lost value in paid services. This article explores how to set boundaries, qualify leads early, and structure your sales funnel to protect your time and expertise.

A realistic sales funnel drives smart business development. Learn to use weighted values, age opportunities, close out dead leads, and focus on the top 20% of prospects that will generate 80% of your revenue. Stop wasting time and boost forecasting accuracy!

A practical guide to designing and applying an effective sales funnel—from identifying leads to closing deals. Learn how to qualify opportunities, create winning proposals, and negotiate smartly while building valuable sales intelligence for future success.

Acquiring a new customer is an investment that must yield returns. Some leads aren’t worth pursuing, and some customers cost more than they bring in. Smart businesses must know when to say no—and when to double down.

Acquiring a customer is expensive—and rarely profitable from the first sale. That’s why quality customer care is essential. It builds trust, strengthens loyalty, and ensures your investment pays off long-term. Focus on care, and customers become advocates.