Blog tagged as 80/20 Rule

Acquiring a new customer is an investment that must yield returns. Some leads aren’t worth pursuing, and some customers cost more than they bring in. Smart businesses must know when to say no—and when to double down.

Acquiring a customer is expensive—and rarely profitable from the first sale. That’s why quality customer care is essential. It builds trust, strengthens loyalty, and ensures your investment pays off long-term. Focus on care, and customers become advocates.