Blog tagged as Small Business Marketing

Affiliate marketing builds reach through trusted partners and performance-based rewards. Learn how to launch a structured program using Zoho tools to manage affiliates, track success, and grow your business with less risk.

Direct marketing drives immediate action, while relations marketing builds long-term loyalty. Using both ensures quick wins and lasting customer value, making them essential partners in any business strategy.

Learn how to turn cold outreach into meaningful partnerships. This guide walks you through every step of building strategic alliances that drive growth, brand reach, and co-marketing success.

Not all businesses need to spend on ads. Learn when paid advertising makes sense, and when it doesn’t. Understand the strategy, risk, and ROI behind your ad budget

B2B and B2C marketing aren’t just different acronyms. They’re completely different worlds. Learn how they diverge in buyer behavior, sales cycles, messaging, and channels so you can tailor your strategy for maximum impact.

Discover how combining Zoho CRM, Social, SalesIQ, Campaigns, Books, and Subscriptions can power a full sales and customer lifecycle. From lead generation to recurring revenue and customer satisfaction, all in one seamless ecosystem.

Zoho Survey is more than a form builder—it’s a powerful tool for collecting and acting on customer feedback. Learn how to design effective surveys, integrate with other Zoho apps, and turn responses into business growth.

Master Zoho Forms by designing smart forms, automating workflows, integrating with CRM and other apps, and analyzing your data for strategic insights. Turn every submission into action.

Integrating marketing with business development helps build brand recognition, reduce the sales cycle, revive lost leads, and encourage repeat business and referrals. Combining both functions ensures your brand stays top-of-mind and competitive.

Hiring a consulting firm is just the start—your role as a client is key. Set clear KPIs, share info openly, communicate often, and let consultants work freely. With patience and support, you’ll maximize the value of your investment.