Blog tagged as Digital Marketing

Not all businesses need to spend on ads. Learn when paid advertising makes sense, and when it doesn’t. Understand the strategy, risk, and ROI behind your ad budget

Zoho One helps business associations grow by streamlining membership management, automating onboarding, simplifying event planning, and powering targeted communication, all in one connected platform.

WhatsApp is personal—don’t abuse it with unsolicited marketing. Messaging users without consent is intrusive, annoying, and potentially illegal. Only use WhatsApp when users willingly opt in, and always give them an easy way to opt out.

E-mail marketing remains powerful when done right. Focus on personalization, segmentation, clean design, and respectful communication to stand out in inboxes and build real connections that drive results.

Using WhatsApp for unsolicited marketing is intrusive, unprofessional, and risks damaging your brand. Respect privacy, avoid spam, and use smarter channels like email marketing, social media ads, and content marketing to build trust and grow your business.

Ethical marketing means being honest, respecting consent, staying transparent, and avoiding manipulative tactics. Overdeliver instead of overpromise. The result? Long-term trust, loyalty, and success that lasts beyond the next sale.

Word of mouth marketing is the most powerful tool in today’s connected world. By listening, engaging, and responding authentically, brands can turn customers and media into advocates—boosting trust, recall, and business growth without relying on paid ads.

Success in digital marketing requires both vision and execution. Strategists craft the big picture; tacticians bring it to life. Learn why both are essential to drive results—not just likes—and how to structure your team to win online.

Master Zoho Campaigns by using clean lists, smart segmentation, automation workflows, and CRM integration. Learn how to personalize, test, and optimize your email marketing to turn contacts into customers and campaigns into conversion engines.