Blog tagged as Customer Value

Word of mouth marketing is the most powerful tool in today’s connected world. By listening, engaging, and responding authentically, brands can turn customers and media into advocates—boosting trust, recall, and business growth without relying on paid ads.

Acquiring a new customer is an investment that must yield returns. Some leads aren’t worth pursuing, and some customers cost more than they bring in. Smart businesses must know when to say no—and when to double down.

Don’t slash prices—build value. In tough economies, smart brands stand out by offering better service, stronger guarantees, and bundled benefits. It’s not about being cheaper—it’s about being better.