Blog tagged as Customer Value

Boost customer lifetime value with smart upselling and cross-selling techniques. Learn how to increase revenue, personalize offers, and use Zoho tools to turn one-time buyers into long-term loyal customers.

Direct marketing drives immediate action, while relations marketing builds long-term loyalty. Using both ensures quick wins and lasting customer value, making them essential partners in any business strategy.

Word of mouth marketing is the most powerful tool in today’s connected world. By listening, engaging, and responding authentically, brands can turn customers and media into advocates—boosting trust, recall, and business growth without relying on paid ads.

Acquiring a new customer is an investment that must yield returns. Some leads aren’t worth pursuing, and some customers cost more than they bring in. Smart businesses must know when to say no—and when to double down.

Don’t slash prices—build value. In tough economies, smart brands stand out by offering better service, stronger guarantees, and bundled benefits. It’s not about being cheaper—it’s about being better.