Blog tagged as Customer Retention

Boost customer lifetime value with smart upselling and cross-selling techniques. Learn how to increase revenue, personalize offers, and use Zoho tools to turn one-time buyers into long-term loyal customers.

Affiliate marketing builds reach through trusted partners and performance-based rewards. Learn how to launch a structured program using Zoho tools to manage affiliates, track success, and grow your business with less risk.

Great follow-ups close deals. Learn how to master timing, craft meaningful messages, and use Zoho tools like CRM, Campaigns, and SalesIQ to build trust and win more business.

Direct marketing drives immediate action, while relations marketing builds long-term loyalty. Using both ensures quick wins and lasting customer value, making them essential partners in any business strategy.

Discover how combining Zoho CRM, Social, SalesIQ, Campaigns, Books, and Subscriptions can power a full sales and customer lifecycle. From lead generation to recurring revenue and customer satisfaction, all in one seamless ecosystem.

Zoho One helps business associations grow by streamlining membership management, automating onboarding, simplifying event planning, and powering targeted communication, all in one connected platform.

Word of mouth marketing is the most powerful tool in today’s connected world. By listening, engaging, and responding authentically, brands can turn customers and media into advocates—boosting trust, recall, and business growth without relying on paid ads.

Acquiring a new customer is an investment that must yield returns. Some leads aren’t worth pursuing, and some customers cost more than they bring in. Smart businesses must know when to say no—and when to double down.

Don’t slash prices—build value. In tough economies, smart brands stand out by offering better service, stronger guarantees, and bundled benefits. It’s not about being cheaper—it’s about being better.

Acquiring a customer is expensive—and rarely profitable from the first sale. That’s why quality customer care is essential. It builds trust, strengthens loyalty, and ensures your investment pays off long-term. Focus on care, and customers become advocates.