Blog

Success in digital marketing requires both vision and execution. Strategists craft the big picture; tacticians bring it to life. Learn why both are essential to drive results—not just likes—and how to structure your team to win online.

Automating customer support may seem smart, but it’s driving customers away. People want people, not machines. Invest in real, trained service reps—they build trust, convert better, and create lasting relationships that bots never will.

Acquiring a new customer is an investment that must yield returns. Some leads aren’t worth pursuing, and some customers cost more than they bring in. Smart businesses must know when to say no—and when to double down.

Don’t slash prices—build value. In tough economies, smart brands stand out by offering better service, stronger guarantees, and bundled benefits. It’s not about being cheaper—it’s about being better.

Acquiring a customer is expensive—and rarely profitable from the first sale. That’s why quality customer care is essential. It builds trust, strengthens loyalty, and ensures your investment pays off long-term. Focus on care, and customers become advocates.

Is AI killing the consulting business? Not quite. It’s transforming it. While AI replaces routine tasks, top consultants are using it to deliver deeper insight and greater value. The future belongs to those who blend tech with human judgment.

Turn every website visit, social media click, or WhatsApp message into a lead with Zoho. Capture, qualify, and convert prospects automatically using integrated tools that align your marketing and sales efforts—smart, fast, and seamless.

Zoho CRM helps you capture leads from multiple sources, qualify them, convert them into deals, and automate follow-ups like welcome emails and call reminders—ensuring no opportunity is missed from contact to close.

Guerrilla marketing uses creativity over budget to create memorable, sharable brand moments. It’s bold, unexpected, and still highly relevant for businesses looking to stand out and spark engagement—even in B2B.

Meetings can drive clarity and alignment—or waste time. This guide walks you through how to plan and run effective meetings, including virtual ones, so every session leads to results—not frustration.