Guerrilla marketing uses creativity over budget to create memorable, sharable brand moments. It’s bold, unexpected, and still highly relevant for businesses looking to stand out and spark engagement—even in B2B.
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Meetings can drive clarity and alignment—or waste time. This guide walks you through how to plan and run effective meetings, including virtual ones, so every session leads to results—not frustration.
Many confuse strategy with tactics, but they serve different roles. This article breaks down the strategic pyramid and shows how vision, mission, goals, strategy, and tactics connect to drive real business success.
Hunters chase new leads. Farmers nurture relationships. Both are essential for a strong sales strategy. Know your role—and use CRM to bring synergy, boost retention, and drive growth.
Learn how to guide people through the complete customer journey: from leads to first-time customers, into long-term clients, and finally into loyal brand advocates. It’s not about transactions—it’s about relationships that drive growth and trust.
Master Zoho Campaigns by using clean lists, smart segmentation, automation workflows, and CRM integration. Learn how to personalize, test, and optimize your email marketing to turn contacts into customers and campaigns into conversion engines.
Marketing isn’t just about promotion. The 4Ps—and the extended 7Ps—form a complete strategy around product, price, place, and experience. While social media dominates today, success depends on integrating all elements to build long-term value.
Is your website outdated? Modern sites must be fast, mobile-friendly, visually engaging, and conversion-focused. Keep content minimal, design clean, and update regularly. Your website is your digital HQ—make it work hard for your business.
Email is still the go-to for business. Keep it professional, concise, and typo-free. Use proper greetings, relevant recipients, clear formatting, and avoid slang. Start new threads for new topics, limit attachments, and always consider tone—email lacks voice and body language.
Turn Zoho CRM into your growth engine. Learn how to generate high-quality leads, convert them efficiently, and build lasting customer relationships with smart workflows, automation, and data insights.
