Blog tagged as Business Development

Boost customer lifetime value with smart upselling and cross-selling techniques. Learn how to increase revenue, personalize offers, and use Zoho tools to turn one-time buyers into long-term loyal customers.

Affiliate marketing builds reach through trusted partners and performance-based rewards. Learn how to launch a structured program using Zoho tools to manage affiliates, track success, and grow your business with less risk.

Great follow-ups close deals. Learn how to master timing, craft meaningful messages, and use Zoho tools like CRM, Campaigns, and SalesIQ to build trust and win more business.

Planning a corporate event takes longer than most expect. From setting objectives to post-event follow-up, the process can span 2 to 6 months. Starting early ensures better quality, lower costs, and a smoother experience for everyone involved.

Integrating sustainability into business development builds resilience, opens new markets, and strengthens brand trust. Companies that embed it in strategy gain long-term growth, innovation, and competitive advantage.

Learn how to turn cold outreach into meaningful partnerships. This guide walks you through every step of building strategic alliances that drive growth, brand reach, and co-marketing success.

Turn raw data into refined strategy. This guide explores how to analyze, adjust, and accelerate every stage of your sales funnel using smart, focused analytics.

B2B and B2C marketing aren’t just different acronyms. They’re completely different worlds. Learn how they diverge in buyer behavior, sales cycles, messaging, and channels so you can tailor your strategy for maximum impact.

Discover how combining Zoho CRM, Social, SalesIQ, Campaigns, Books, and Subscriptions can power a full sales and customer lifecycle. From lead generation to recurring revenue and customer satisfaction, all in one seamless ecosystem.

Tips and strategies for writing persuasive business proposals that convert prospects into clients without oversharing your expertise.