Blog tagged as Marketing Strategy

Affiliate marketing builds reach through trusted partners and performance-based rewards. Learn how to launch a structured program using Zoho tools to manage affiliates, track success, and grow your business with less risk.

AI is changing how search engines rank content. But some SEO fundamentals still matter. This article explores what has changed, what still works, and how to adapt your SEO strategy in the age of AI.

Not all businesses need to spend on ads. Learn when paid advertising makes sense, and when it doesn’t. Understand the strategy, risk, and ROI behind your ad budget

B2B and B2C marketing aren’t just different acronyms. They’re completely different worlds. Learn how they diverge in buyer behavior, sales cycles, messaging, and channels so you can tailor your strategy for maximum impact.

Zoho Survey is more than a form builder—it’s a powerful tool for collecting and acting on customer feedback. Learn how to design effective surveys, integrate with other Zoho apps, and turn responses into business growth.

Integrating marketing with business development helps build brand recognition, reduce the sales cycle, revive lost leads, and encourage repeat business and referrals. Combining both functions ensures your brand stays top-of-mind and competitive.

Too many businesses skip market research or rely on outdated data. But in a fast-changing world, that’s like walking blindfolded. This article explores why updated, ongoing research is critical to marketing success—and how it’s more affordable than ever.

E-mail marketing remains powerful when done right. Focus on personalization, segmentation, clean design, and respectful communication to stand out in inboxes and build real connections that drive results.

Using WhatsApp for unsolicited marketing is intrusive, unprofessional, and risks damaging your brand. Respect privacy, avoid spam, and use smarter channels like email marketing, social media ads, and content marketing to build trust and grow your business.

Ethical marketing means being honest, respecting consent, staying transparent, and avoiding manipulative tactics. Overdeliver instead of overpromise. The result? Long-term trust, loyalty, and success that lasts beyond the next sale.