Blog tagged as Marketing Strategy

Word of mouth marketing is the most powerful tool in today’s connected world. By listening, engaging, and responding authentically, brands can turn customers and media into advocates—boosting trust, recall, and business growth without relying on paid ads.

Is AI killing the consulting business? Not quite. It’s transforming it. While AI replaces routine tasks, top consultants are using it to deliver deeper insight and greater value. The future belongs to those who blend tech with human judgment.

Guerrilla marketing uses creativity over budget to create memorable, sharable brand moments. It’s bold, unexpected, and still highly relevant for businesses looking to stand out and spark engagement—even in B2B.

Many confuse strategy with tactics, but they serve different roles. This article breaks down the strategic pyramid and shows how vision, mission, goals, strategy, and tactics connect to drive real business success.

Marketing isn’t just about promotion. The 4Ps—and the extended 7Ps—form a complete strategy around product, price, place, and experience. While social media dominates today, success depends on integrating all elements to build long-term value.