Blog categorized as Business Development

EMBEDDING SUSTAINABILITY INTO BUSINESS DEVELOPMENT STRATEGIES
Integrating sustainability into business development builds resilience, opens new markets, and strengthens brand trust. Companies that embed it in strategy gain long-term growth, innovation, and competitive advantage.
HARNESSING DATA ANALYTICS TO REFINE YOUR SALES FUNNEL
Turn raw data into refined strategy. This guide explores how to analyze, adjust, and accelerate every stage of your sales funnel using smart, focused analytics.
WRITING A WINNING PROPOSAL
Tips and strategies for writing persuasive business proposals that convert prospects into clients without oversharing your expertise.
HOW ZOHO ONE HELPS BUSINESS ASSOCIATIONS GROW MEMBERSHIPS
Zoho One helps business associations grow by streamlining membership management, automating onboarding, simplifying event planning, and powering targeted communication, all in one connected platform.
THERE’S A THIN LINE BETWEEN BUSINESS DEVELOPMENT AND PROVIDING FREE SERVICE
Business developers often give away too much free advice in the sales process, risking lost value in paid services. This article explores how to set boundaries, qualify leads early, and structure your sales funnel to protect your time and expertise.
HOW REALISTIC ARE THE NUMBERS IN YOUR SALES FUNNEL?
A realistic sales funnel drives smart business development. Learn to use weighted values, age opportunities, close out dead leads, and focus on the top 20% of prospects that will generate 80% of your revenue. Stop wasting time and boost forecasting accuracy!
THE IDEAL SALES FUNNEL
A practical guide to designing and applying an effective sales funnel—from identifying leads to closing deals. Learn how to qualify opportunities, create winning proposals, and negotiate smartly while building valuable sales intelligence for future success.
THE PERILS OF USING WHATSAPP FOR UNSOLICITED MARKETING
Using WhatsApp for unsolicited marketing is intrusive, unprofessional, and risks damaging your brand. Respect privacy, avoid spam, and use smarter channels like email marketing, social media ads, and content marketing to build trust and grow your business.
NOT EVERY CUSTOMER IS WORTH KEEPING
Acquiring a new customer is an investment that must yield returns. Some leads aren’t worth pursuing, and some customers cost more than they bring in. Smart businesses must know when to say no—and when to double down.
QUALITY CUSTOMER CARE
YOUR MOST VALUABLE LONG-TERM INVESTMENT
Acquiring a customer is expensive—and rarely profitable from the first sale. That’s why quality customer care is essential. It builds trust, strengthens loyalty, and ensures your investment pays off long-term. Focus on care, and customers become advocates.